How Much Does Pirelli Pay To Sponsor F1?

pirelli sponsor formula one

Pirelli has paid approximately $381 million to sponsor Formula One Championship over the past decade. This amount is significantly higher than any other sponsor, but the teams and drivers have highly valued Pirelli’s involvement in Formula One.

Pirelli is one of the most prestigious and well-known tyre manufacturers in Formula One. It has been involved in motorsport since 1907, and F1 has used Prieli tyres since 2011. However, its current deal will end in 2023, and it is widely speculated that it will not renew. But it is just a rumor. Maybe the company’s opponent spread this false news. 

Apart from this, the company has a long history of producing high-quality tires. As a result, its tires have won more races than any other brand. Additionally, it invests a great deal of time and money into research & development, which helps it stay ahead of the competition.

Overall, Pirelli’s sponsorship is very important to Formula One.

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Watch this video to learn how Pirelli took over Formula One.

How much does Pirelli pay for F1 sponsorship?

According to Forbes, the required budget for F1 sponsorship ranges from $500k to $176.6 million per year. This figure can increase depending on the size and importance of the company sponsoring the race. 

There is no exact information available about how much Pirelli pays for sponsorship. But it is estimated that the Italian company pays $30 million per season for F1 Sponsorship. In recent years, the company has had to compete with several high-profile companies for sponsorship. These include Coca-Cola, Red Bull, and Mercedes Benz. 

It is believed that these companies are willing to pay more because Formula One is such a highly watched event. In addition, F1 attracts wealthy individuals from all over the world who are eager to support their favorite racing team or driver.

Key takeaways

  • F1 uses only Pirelli tires. So, it is the biggest honor for this company.
  • Pirelli supplies tires to Formula One racing teams on a race-by-race basis. It means that each team has its own set of Pirelli tires that it uses during each race.
  • It is renowned for its high-performance tires, often used by competitive racers. These tires give drivers great grip and stability on the track, which is why they’re so popular among race fans.
  • In recent years, Pirelli has become increasingly involved in developing Formula One cars. The company has worked with several car makers to create new tire designs that accommodate their specific needs.
pirelli sponsor formula one

How many years has Pirelli sponsored F1?

Pirelli has been a Formula One sponsor since 2011. The Italian tire manufacturer has been a long-standing partner of the sport, and their association with F1 dates back to the 1950s. It’s been 12 years of promise and excellence. This consistency and reliability endeared Pirelli to drivers and fans alike, and it is clear that they are here to stay as a major sponsor in Formula One for many years to come.

Does Pirelli have any partnership with Formula 1 besides sponsorship?

Yes, Pirelli is a global tire partner of the F1 championship and supplies tires for every race and every season. The company has a long-standing relationship with the series, dating back to when Pirelli was one of the original tire suppliers. 

In 2017, Pirelli became the official tire supplier for Mercedes-AMG Petronas Motorsport and Red Bull Racing. This partnership extended beyond just supplying tires – it included integration into the team’s communication and data systems and joint marketing initiatives. Meanwhile, Pirelli has also partnered with McLaren Racing Corporation. 

This Italian company provided tires and technical support for cars on race weekends. Since 2011, the company has provided almost 1.800 tires per race and 40.000 tires per season.

Does Pirelli sponsor any F1 teams?

The company has sponsored many teams over the years but currently only supplies tires. Pirelli had not sponsored a team since 2015 when it left F1’s governing body, the FIA. 

Rumors have circulated for years that Pirelli was unhappy with the sport’s new regulations and struggling to keep up with its competitors. In January 2019, however, FIA president Charlie Whiting said there had been no discussions between Pirelli and the FIA about leaving the sport.

Biggest Formula One partners and sponsors

SponsorEst. sponsored amount per year
Aramco$40-45 million$20 million
DHL$30 million
Heineken$50 million
Pirelli$30 million
Rolex$45 million
MSC Cruises$30 million
Salesforce$30 million
AWS$10 million
BBS MotorsportN/A
Ferrari TrentoN/A
Lenovo$20 million
Liqui MolyN/A
Drive coffeeN/A
Read more about all Formula 1 sponsors

Formula One is one of the world’s biggest motorsports events, with teams and drivers from all over the world competing for a championship. The top teams and drivers earn money through sponsorships and other deals. Here are some of the biggest Formula One Championship partners and sponsors:


Saudi Aramco is the world’s biggest oil company and one of the world’s largest companies by revenue. Since 2017, Aramco has been one of Formula One’s most important partners. The company has been a sponsor and partner for almost five years and has become one of the biggest Formula One partners. 

Aramco has also increased its involvement in motorsport in recent years by providing financial backing to teams and drivers. The company has even created its racing series, the Saudi GT Championship. 

It is F1’s, sixth global partner. In addition, Aston Martin, a British car manufacturer, announced that it had signed a three-year sponsorship deal with the world’s largest oil company, Aramco.

F1 has a partnership with With its partnership, aims to provide a better user experience for F1 fans, transforming how they buy and sell tickets and access exclusive content. With over $2 billion in transactions conducted on its platform each year, it is one of Europe’s leading e-commerce brands. 

The company has announced a five-year deal with the McLaren F1 team worth hundreds of millions of dollars. The digital asset management company will become the team’s official digital asset provider and sponsor, providing branding and technical support across all its platforms. 


Since 2004, DHL has been the official partner of Formula One. The company provides a wide range of logistical and delivery services for the sport, including freight forwarding, express mail, and cargo handling. In addition to its commitments with Formula One, DHL sponsors several other racing teams and events worldwide.

DHL is a reliable partner for Formula One and has been a major supporter of the sport since its inception. It has been associated with many successful drivers and teams over the years. The company’s involvement in Formula One has helped it build a strong relationship with motorsports fans worldwide. It is also involved in global sports events such as NASCAR, MotoGP, and World Rally Championship.


Emirates became the Formula One sponsor in 2013. The airline company spent $100 million over nine years, making it the biggest sponsor in F1 history. Emirates is also the first airline to become a title sponsor of an international motorsport championship. The sponsorship allows Emirates to promote its brand globally and to increase its tourism business.

According to recent news, Emirates and Formula One are no longer working together. It is a shock to many as Emirates was the biggest Formula One partner and sponsor. The two had a long-standing partnership that started in 2004. However, why the two have decided to end their relationship needs to be clarified. Rumors suggest that Emirates was unhappy with Formula One’s new owners and their changes to the championship. It is also possible that F1’s new commercial strategy aligns differently with Emirates’ interests. Regardless of the reason, this change will impact both parties.


The company has been a part of the F1 since 2016. It has become one of the world’s most popular and successful sponsors during this time. 

It has a long history in motorsports, having sponsored both Formula One and Rallycross events throughout its tenure as a sponsor. The company has continuously been one of Formula One’s main sponsors and partners, providing financial support and branding opportunities to teams and drivers. In addition, it became an exclusive tire supplier to Formula One teams, marking a new era for the company’s involvement in motorsports.


Pirelli has been the Formula One partner and sponsor since 2011. The Italian company supplies the tires to all the teams, with more than 1,500 miles on them during a race weekend. Pirelli’s contract runs through 2023 and is reportedly worth $30 million per season.

The company was founded in 1872 and had a long history of supplying tyres to the sport. It is also one of the most successful Formula One sponsors, having won more races than any other company.


Rolex, one of the largest and most prestigious luxury watch brands in the world, has been a global partner of Formula One since 2013. As a sponsor and partner of Formula One, Rolex has enjoyed tremendous success on and off the track. In terms of on-track performance, Rolex has helped drive innovation and advancement in all areas of Formula One racing. 

It includes technology development, aerodynamic design, safety protocols, race strategy, and more. Off-track, Rolex’s involvement with Formula One has generated significant media exposure and brand awareness for the brand. This increased consumer demand is reflected in higher sales figures for all Rolex products worldwide.

MSC Cruises

MSC Cruises started from the 2022 Bahrain Grand Prix with a ten-day cruise that departed from Manama, Bahrain. It is the official cruise line for the Formula One World Championship and has exclusive partnerships with some of the world’s biggest F1 Partners and sponsors. 

MSC Cruises and Formula One have announced a new multi-year deal. 

According to the new agreement, MSC Cruises will provide comprehensive coverage of all races and offer passengers exclusive events and experiences. This deal is a major coup for Formula One, strengthening its relationship with one of the world’s leading cruise lines.


Salesforce, the world’s largest CRM company, and Formula One Management (F1), the sporting authority for the world’s premier motor racing series, have announced a new global partnership to help expand the reach of F1. 

The collaboration will focus on three areas: marketing and branding initiatives, expanding the F1 fan base through digital content and social media platforms, and developing next-generation technology to enhance the live race experience.

“Formula One is one of the most iconic brands in the world,” said Marc Benioff, Chairman, and CEO of Salesforce. “The partnership with F1 will allow us to create better experiences for our customers worldwide and grow our commercial relationships with key partners.


Since 2018, Amazon Web Services (AWS) has been a sponsor and partner of Formula One. The company has invested in the sport by sponsoring the Drivers’ and Manufacturers’ championships and supporting teams and drivers through technical support, data analytics, and engineering services. 

AWS’s involvement in Formula One is an attempt to increase its brand awareness and show off its technological capabilities.


On March 10th, 2022, Lenovo became the partner of Formula 1 racing. The partnership was announced by Formula One Commercial boss Bernie Ecclestone at the Bahrain Grand Prix. Ecclestone said that Lenovo is an “extremely experienced” company with a “long history in technology.” He went on to say that the partnership would benefit both brands.

Lenovo has long supported motorsports, sponsoring several drivers and teams. The company’s involvement in Formula 1 racing will likely appeal to younger fans who are already familiar with its products. It will also help Lenovo increase its profile among business users and elite consumers.


In conclusion, Pirelli is the biggest sponsor and partner of the Formula One Championship. The company has sponsored the championship since 2011 and has a long history of supporting motorsports. Drivers and teams highly regard Pirelli’s tires, and they contribute to many important aspects of the racing spectacle. So, if you’re a Formula One fan, check out Pirelli’s products and services!

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