MSC Cruises is a world-renowned cruise and shipping company. It is among the best cruise companies in Europe. The franchise is known for its constant innovations in order to provide its customers with a better, excellent, enthralling, and joyous journey.
The goal of providing their customers with the best, most excellent, enthralling, and joyous experience is among the traits that MSC Cruises share with Formula One. The strive for constant innovation and using modern-day technologies are also among the shared traits of both of the franchises.
With a lot in common, it was inevitable that both brands would collaborate in some way or another. Hence, in the year 2008, MSC Cruises stepped in to become one of the biggest sponsors of Formula One. They became the global and official cruise partner of the leading motorsport series.
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MSC Cruises & Formula 1 – Driving change together
How much do MSC Cruises pay for F1 sponsorship?
When it comes to Formula One, class and luxury are among the main factors that stand out. Whether it is aspects regarding Formula One itself or the brands that are affiliated with it, all are an example of class, elegance, and distinction. Among the brands that are in a relationship with Formula One in one way or another, MSC Cruises has a standpoint of its own.
MSC Cruises and Formula One joined hands back in 2008. Their mutual interest in constant and rigorous innovation in modern-day technology led to MSC Cruises being the official cruise partner for the motorsport franchise. The 2008 agreement was thought to be worth twenty million dollars.Â
However, in the March of 2022, the sponsorship deal was renewed, which now stretches from the 2022 season to the one that will be held in 2024. The estimated worth of that deal is thought to be somewhere between twenty-seven million dollars and thirty-two million dollars per year.
Key takeaways
- MSC is the third-largest cruise company in the world and the largest in the regions of Europe and Africa.
- MSC Cruises first signed a sponsorship deal with Formula One in 2008. The deal is thought to be worth twenty million dollars.
- Both companies renewed their deal in the 2022 Bahrain Grand Prix, which is now estimated to be worth somewhere between twenty-seven million dollars and thirty-two million dollars per year.
- MSC Cruises and Formula One share many mutual interests such as constant and rigorous innovation in modern-day technology and reaching net zero in carbon emissions.
- It has also been suspected that clauses have been added in the 2022 season deal in order for both of the companies to reach their net zero carbon emission goal as soon as possible.
How many years have MSC Cruises sponsored F1?
Anyone from the region of Europe, America, Asia, and Africa must have heard about the franchise MSC Cruises. It is a luxury cruise ship franchise providing its customers with a one-of-a-kind experience. They also provide freight and shipping services. Due to their commendable customer service and the top-notch quality of their franchise services, they are the number one cruise ship company in the whole of Europe.
In the year 2008, the two franchises, each unmatched in their expertise, joined hands together as MSC being the trackside sponsor to four of the races in the Formula One events. Both companies were compelled toward each other due to their mutual interest in innovation and technology. The contract signed in 2008 is expected to be worth twenty million dollars.
In the Bahrain Grand Prix of the 2022 season, the Swiss company once again signed a multi-year deal with Formula One. This collaboration will bring the most technologically advanced cruises of the MSC Cruises franchise to the port side on the selected weekends during the Formula One event. This will complement the experience of Formula One and increase the cruise brand’s visibility in the world.
This partnership will help the MSC Cruises franchise to showcase its quality holiday offerings at the sea to the huge fanbase of Formula One. Plus, the thrill and excitement of the game could also be brought to over 100 countries and 185 nationalities, where the ship of MSC Cruises sails.  Â
Among the many other mutual interests shared by Formula One and MSC Cruises is the one for reaching net zero in carbon emissions. Both franchises have been working tirelessly and effortlessly in making their vision come to life. It has also been reported that the deals made between them contain the required clauses needed for them to be followed so they may reach their goal as quickly as possible.
Do MSC Cruises have any partnerships with Formula 1 besides sponsorship?
MSC Cruises has been known to renew its sponsorship deal with Formula One in the 2022 season till the 2024 season. The sponsorship is rumored to be somewhere between twenty-seven million dollars and thirty-two million dollars per year. However, other than sponsorships, no other partnerships have been reported to be between MSC Cruises and Formula One.
Do MSC Cruises sponsor any F1 teams?
MSC Cruises is known to sponsor Formula One. However, it has not been known to individually sponsor any Formula One team.
Biggest Formula One partners and sponsors
| Sponsor | Est. sponsored amount per year |
|---|---|
| Aramco | $40-45 million |
| Crypto.com | $20 million |
| DHL | $30 million |
| Heineken | $50 million |
| Pirelli | $30 million |
| Rolex | $45 million |
| MSC Cruises | $30 million |
| Salesforce | $30 million |
| AWS | $10 million |
| BBS Motorsport | N/A |
| Ferrari Trento | N/A |
| Lenovo | $20 million |
| Liqui Moly | N/A |
| Zoom | N/A |
| 188Bet | N/A |
| Workday | N/A |
| Drive coffee | N/A |
| Herjavec | N/A |
| AlphaTauri | N/A |
| Read more about all Formula 1 sponsors | |
Formula One is the leading motorsport event in the world. The kind of technology, innovation, and research required for the game to commence needs a fat sum of money. Plus, the advertisements and prizes required for the game are no less either. Hence, the motorsport franchise is in need of sponsorships.
In contrast, the amount of people the motorsport attracts is commendable. This means that Formula One is a great spot for advertising one’s company and product. This is why you must have come across banners and signs of different brands displayed along the Grand Prix zones of Formula One.
The more a brand sponsors Formula One, the higher representation the brand has during the motorsport events. However, these sponsorships require a lot of money. This is why most of the brands sponsoring Formula One will be big-budget brands. Down below is a list of all the big-budget brands that are sponsoring Formula One events.Â
Aramco
Aramco is a Saudi Arabian chemical and energy brand. It is among the world’s leading brands supplying oil barrels around the world, so much so that estimates suggest that every one in eight barrels is of the Aramco Company.
The company is very particular about supplying sustainable and long-lasting energy to people from every class and status. This is why they continuously invest in technological research for long-lasting energy sources.Â
Aramco joined hands with Formula One in 2020 and is the oil company’s first global sponsor. The deal is said to be worth 450 million dollars.
Crypto.com
Crypto.com is among the fastest-growing crypto apps in the world. The company is known for its commendable security, privacy, and compliance standards for its customers. In June of 2021, the company made a hundred-million-dollar deal with Formula One in return for appearances along the sides of the track in all Formula One events.
DHL
DHL is a company known for its very fast services when it comes to shipping. They are known to ship almost anything to any side of the world in just a few days. DHL has an experience of more than thirty-five years in sponsoring motorsports events. The two companies joined hands in 2004 and since then, DHL has been the global logistics partner of Formula One. The shipping company is said to sponsor fifty-seven million dollars every year to Formula One.
Emirates
Emirates is the largest airline company in the world with a route covering more than eighty-five countries on six continents. The company signed a deal with Formula One in 2013 and has been sponsoring the sport for over eight years now. The sponsorship amount is thought to be twenty-five million euros per year.
However, Emirates has ended its deal with Formula One after the partnership of eight years. The deal signed between the two brands in 2018 will expire at the end of the 2022 season, and no news has been heard of the airline extending or renewing the deal.
Heineken
Heineken is a world-renowned brand when it comes to beer. The company signed a sponsorship deal with Formula One in 2017 and is the event title partner in 3 Formula One Grand Prix events. The sponsorship is reported to be worth three hundred and thirty-seven million dollars.Â
Pirelli
Pirelli is a world-famous tire manufacturing and supplying company. From 2011, Pirelli became the sole tire supplier for all Formula One events till the 2024 season. Pirelli is reported to sponsor three hundred and eighty-one million dollars per year to Formula One.
Rolex
Rolex has been the official timekeeper, timepiece, and global partner of Formula One since 2013. It has been estimated that Rolex sponsors Formula One with 45 million dollars every year.
MSC Cruises
MSC Cruises is a world-renowned cruise and shipping company. It is among the best cruise companies in Europe. The franchise is known for its constant innovations in order to provide its customers with a better, excellent, enthralling, and joyous journey.
MSC Cruises and Formula One joined hands back in 2008. Their mutual interest in constant and rigorous innovation in modern-day technology led to MSC Cruises being the official cruise partner for the motorsport franchise. The 2008 agreement was thought to be worth twenty million dollars.Â
However, in the March of 2022, the sponsorship deal was renewed, which now stretches from the 2022 season to the one that will be held in 2024. The estimated worth of that deal is thought to be somewhere between twenty-seven million dollars and thirty-two million dollars per year.
Salesforce
Salesforce is a CRM platform that allows its customers to work from anywhere in the world. The company has signed a five-year deal with Formula One that is worth 130 million dollars. Just like MSC, Salesforce also hopes to make its brand carbon-neutral by 2030.
AWS
All the graphics that are displayed during the Formula One events are made possible due to the Amazon Web Series. The company’s advanced technology is being used by Formula One to deep-learning models of historical data of all F1 drivers. This will help the data scientists at Formula One events to extract performance statistics further helping them to make predictions about the ongoing race. This will provide the fans with insight into the split-second decisions made by their favorite teams and drivers. The 2022 Canada Grand Prix, was and will be known as the Formula One AWS Grand Prix Canada.
Lenovo
Lenovo is a Fortune Global 500 company worth 60 billion dollars delivering its products in more than 180 different countries. Lenovo has a vision of delivering smart technology that will help power its customers through its devices, infrastructure, solutions, software, and services so that it can help create a more trustworthy, inclusive, and sustainable digital society for millions of its customers.Â
The company signed a multi-year deal with Formula One in March 2022 making Lenovo an official partner for the upcoming seasons. The deal includes using Lenovo’s cutting-edge technology in Formula One as a means to combine sports with advanced technology.
Conclusion
MSC Cruises and Formula One is a classic example of the fusion between two franchises that share similar interests not just for themselves but for the environment as well. They both first joined hands in 2008 with a twenty-five million dollar sponsorship deal.Â
After about fourteen years of togetherness, both the companies further renewed their sponsorship partnership till the 2024 season, which is worth somewhere between twenty-seven million dollars and thirty-two million dollars per year. Both companies are reported to have served advantageous for each other and this partnership will likely last a much longer time.
