Keke Rosberg’s Salary and Net Worth July 2024

keke rosberg net worth

Rosberg started his racing career in 1978 and quickly made a name for himself. He won the Formula One World Championship in 1982 and then retired from the sport in 1986. After a few years of racing, Rosberg made a comeback in 1989 and raced for another seven years. During his second stint in Formula One, Rosberg won six races and had 26 podium finishes.

In 1996, Rosberg founded his race team, which he raced for until 2002. The team saw some success, winning three races during its time in Formula One. After retiring from racing for good in 2002, Rosberg has continued to work as a commentator and advisor for various racing teams.

What is Keke Rosberg's net worth?

$ 30.000.000

As of 2022, Keke Rosberg’s net worth is estimated to be $30 million. He made most of his wealth from his successful racing career and various business ventures. 

His  accomplishments on the track are numerous. In addition to winning the Formula One World Championship, he also won 128 Grand Prix and achieved 17 podium finishes.

Net worth$ 30 million
Salary N/A
InvestmentsReal estate an Tech startups.
AssetsProperties in Monaco, Finland and Sweden
Loans and liabilitiesNone

Keke Rosberg's salary from F1, sponsorships, and endorsements

$ N/A

We can’t find if Keke Rosberg has a job and a salary.

Table of Contents

Watch this video to see more of Keke Rosberg’s F1 career.

Keke Rosberg endorsements

Rosberg has been involved in several high-profile endorsements since he retired from racing. He has appeared in television commercials for Heineken, ATS, Wolf, and Williams. He has also been involved with McLaren, appearing at promotional events and helping to develop the team’s cars.

These companies highly value Rosberg’s experience and expertise. His involvement helps to promote their products and services to a wider audience.

Key takeaways

Here are some fun and interesting facts about Keke Rosberg:

  • Keke Rosberg became known for his aggressive driving style, which earned him the nickname “The Flying Finn.
  • He only scored one point in his first season.
  • When he won the championship, he became the first – and to date only – Finnish driver to do so.
  • It is said that Nico Rosberg can speak five languages in total.
  • Rosberg actively promoted road safety.
keke rosberg net worth

Learn more about Keke Rosberg

Full NameKeijo Erik Rosberg
Date of BirthDecember 6th, 1948
Height5 feet 7 inches
Weight145 pounds

Early life

Keke Rosberg’s early life was full of struggle. His father, Keijo Rosberg, Sr., was a Finnish World War II fighter pilot who became a successful businessman. His mother, Silvia (née Salo), was a Swedish-born model

He was born in Finland to a family of limited means, and his father was often unemployed. Despite this, Keke’s parents were determined to give their son a good education. They placed a high value on hard work and instilled a strong work ethic in him. It would later serve him well as a Formula One driver.

Keke began racing go-karts at the age of six, and by the time he was eighteen, he had won the Finnish Karting Championship three times. In 1978, he transitioned to car racing, competing in Formula Ford and Formula Three events. 

He soon caught the attention of Formula One team owners, and in 1980 he made his debut in the sport with the Wolf Racing team.


In 2023, the career of Keke Rosberg will be in full swing. By then, he will have been a professional racing driver for 12 years and one of the most experienced drivers on the circuit. He will have competed in numerous races and championships and be a respected figure in the racing community. His fans will adore him, and his rivals will respect him. He will be a true champion.


Keke’s wife, Sina Rosberg, is a former model and television presenter. The couple has two children together: Nico and Gina.

Nico followed in his father’s footsteps by becoming a successful racing driver. He started racing go-karts at the age of six and won his first race at the age of 10. He made his Formula One debut with Williams in 2006 and won the world championship with Mercedes in 2016.

Gina is Keke and Sina’s daughter. She is a model and actress who has appeared in magazines such as Vogue and Harper’s Bazaar.

He is very close with his family and often speaks about how much they mean to him. In an interview with CNN, he said: “Family is the most important thing in life. My wife and kids are my rock, they keep me going.”


When he’s not driving, Keke Rosberg can be found enjoying several different hobbies. He is an avid golfer and can often be found on the course when he’s not at the track. He also enjoys skiing and has been known to hit the slopes in Switzerland during winter.

In addition to his love of sports, Rosberg is also a bit of a gearhead and enjoys working on cars in his spare time. He’s been known to tinker with everything from Porsches to motorcycles. And when he’s not behind the wheel or under the hood, he enjoys spending time with his family.

Anti-drink drive campaign by Keke Rosberg

Nico Rosberg, the former Formula One world champion, has teamed up with his father, Keke for a new drink-driving awareness campaign. The campaign is inspired by a joint drive around the Nurburgring circuit in Germany.

The pair are urging people not to drink and drive this festive season. They have released a video of their drive around the Nurburgring, highlighting the dangers of drunk driving.

In the video, Nico can be seen driving at high speed while his father gives him instructions from the passenger seat. At one point, Keke even takes over the steering wheel to show how difficult it is to control a car when drunk.

The Rosbergs hope their campaign will raise awareness of the dangers of drunk driving and help to save lives this Christmas.


After retiring from racing in 2016, Keke Rosberg has kept busy. The Finn has been working as a television pundit but has also found time to start his business ventures. In 2018, he launched the Keke Rosberg Academy, which helps young drivers develop their skills. Rosberg also has his line of electric go-karts, popular with kids and adults alike.

Rosberg is still involved in the racing world, and in 2020 he became an ambassador for the FIA’s #WeRaceAsOne initiative. This campaign promotes diversity and inclusion in motorsport and aims to create a more sustainable future for the sport.

In 2022, Rosberg will continue to work on growing his businesses and promoting diversity in motorsport. He remains an active voice in the racing community and is sure to have many more successes in the years to come.

Favorite quotes from Keke Rosberg

  • “I’m extremely proud of him [Nico]. I was more emotional than him after the race! It has been an incredible journey for us as a family.”

  • “I’m not really interested in being World Champion again. I just want to win races.”

  • “It’s better to be fast and crash than to go slow and finish.”

  • “To drive flat out all the time is only ever going to lead to one thing – crashing.”

  • “I’m not here to be number two. I’m here to win races.”

  • “You’ve got to be very careful with what you wish for because sometimes you get it.”

What else does he own?

In addition to being a former race car driver, Keke Rosberg is also a car and house collector. He owns a number of classic and vintage cars, as well as a handful of properties around the world. 

In addition to his love for cars and real estate, Keke is also an avid boat enthusiast. He owns the boat, including a large yacht he frequently takes out on the water.

Keke Rosberg cars

In his garage, Rosberg has a collection of cars that includes:

  • Ferraris
  • Porsches
  • Mercedes-Benz. 
  • McLaren MP4/4 

While most people can only dream of owning just one of these fantastic cars, Rosberg is lucky enough to have them all!

Keke Rosberg house

The Rosbergs are a well-traveled family, and their homes reflect that. Each house is unique and reflects the family’s taste. They take pride in their homes and enjoy showing them off to friends and family. He has houses in different locations, including

  • Monaco 
  • Finland,
  • Switzerland.

Keke Rosberg boat/yacht

Nowadays, Rosberg divides his time between Monaco and Finland and enjoys spending time on his boat yacht. Here are some critical facts about Keke Rosberg’s boat yacht:

  • The boat is a Sunseeker 95 Yacht, built by Sunseeker International Ltd. in Poole, England.
  • It is 24 meters long and 5 meters wide, with a draught of 1.5 meters.
  • The yacht can accommodate up to 10 people in four double cabins (including the owner’s cabin) and two single cabins. There is also room for four crew members.

Keke Rosberg stocks

He started his own stock trading company, Kekesim Ltd., in 1999. The company is based in Nyon, Switzerland. As of May 2020, Rosberg’s net worth is estimated at $120 million.

Kekesim Ltd. trades on the Frankfurt Stock Exchange under the symbol KEKE. The company’s portfolio includes Nestle, Novartis, and Roche Holding AG stocks.

In May 2020, Rosberg sold his stake in Mercedes-AMG Petronas Motorsport, the team that won the constructors’ championship in 2014, 2015, 2016, and 2017.

Frequently asked questions

How much did Keke Rosberg earn in a year in F1?

The former British F1 driver has raced for various teams during his 17-year caHow much did Keke Rosberg earn in a year in F1? According to available records, Rosberg earned $1 million in 1983 – his first entire season of racing in F1. It was a very decent salary at the time, especially for a driver who was still relatively inexperienced. By comparison, world champion Nelson Piquet earned $500,000 that same year. reer, including Williams, BAR, and McLaren, which he joined in 2010. His estimated salary with McLaren was estimated to be $16.5 million annually.

How rich is Keke Rosberg?

According to celebrity net worth, Keke has an estimated $30 million. It includes his earnings from his racing career and various business ventures. For example, he has a stake in the Mercedes AMG Petronas Formula One team. Not bad for a man who started his racing career by driving a borrowed car in the Finnish Rally Championship!

Why is Keke Rosberg so rich?

Well, for starters, he had a very successful racing career. Not only did he win the world championship, but he also racked up 12 other Grand Prix victories during his career. That kind of success doesn’t come cheap – rather, it comes with a very hefty price tag. He was an early investor in both Skype and Tesla, and he's made a killing on both those investments. He's also a partner in a venture capital firm that has backed some very successful tech companies, including Spotify and Deliveroo.

Where did Keke Rosberg get his money?

The answer may surprise you. Keke Rosberg's wealth doesn't only come from his racing career. The vast majority of it comes from a single business venture. Rosberg started investing in real estate in the early 1990s. He was very successful and soon became one of the biggest landowners in Monaco. His portfolio includes office buildings, apartments, and even a hotel.

Is Keke Rosberg a billionaire?

It seems unlikely he should have such a high net worth when other F1 drivers are barely millionaires. But even if he isn't quite a billionaire, there's no doubt that he's one of the richest racing drivers in the history of F1.

Keke Rosberg's net worth compared to active Formula 1 drivers

In 2022, Keke Rosberg’s net worth is an estimated $30 million. In comparison, the net worth of current Formula 1 drivers ranges from $30-$50 million. The following is a breakdown of the net worth of some of the top drivers:

While Rosberg’s net worth puts him in good standing amongst his fellow drivers, it is still significantly lower than that of F1’s all-time richest driver, Bernie Ecclestone. Ecclestone’s estimated net worth is a staggering $4.2 billion.

Keke Rosberg's net worth compared to former Formula 1 drivers

When it comes to net worth, Keke Rosberg needs to measure up to some of his former Formula 1 colleagues. He falls quite a bit short. Rosberg’s net worth is an estimated $30 million, which puts him at No. 29 on Forbes’ list of the richest former Formula 1 drivers. That’s well behind drivers like

  • Michael Schumacher: $600 million
  • Bernie Ecclestone: $3.4 billion
  • Lewis Hamilton: $285 million

But it’s not all doom and gloom for Rosberg. He still ranks ahead of some popular F1 drivers with the following net worths: 

  • Jenson Button: $50 million
  • Nico Hulkenberg: $35 million
  • Felipe Massa: $30 million

These figures are estimates and may not be 100% accurate. However, they give us a good idea of where each Formula 1 legend driver stands in terms of earnings and net worth.


Keke Rosberg is an iconic figure in Formula One racing. He was a talented driver who had a successful career, winning the World Championship in 1982. Rosberg is also known for his unique personality and his love of life. 

His work ethic and dedication to his sport are undeniable, and he has been rewarded handsomely for his efforts. His efforts to promote road safety are commendable. He is motivated to raise awareness about the importance of safety on our roads. 

Hopefully, his work will lead to improved safety for all road users. He is also a successful entrepreneur with a net worth of $30 million.

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